Designing effective color systems


Power Colors: Designing effective color systems for logos & brands

Format: PDF
Number of pages: 31
Illustrations: Yes
File size: 7.6 MB


This illustrated 31 page PDF download examines the role color plays in effective logo design and branding. In it you’ll find:

✓ What happens when expected colors are changed.
✓ The emotional response to various colors.
✓ Hundreds of examples of top brand color systems.
✓ Brand color statistics – what colors are most/least popular.
✓ Basic color theory.
✓ Effective color pairs.
✓ Shades, tints & tones.
✓ Support palettes and color systems.

Download Link.

Example pages:

Designing color systems sample page one
Designing color systems sample page two
Designing color systems sample page three
© Copyright & Terms of Download

Copyright 2015 Steve Douglas. Published by The Logo Factory Inc.

This publication is made available for personal use and storage only. All other publication and distribution rights reserved.

The information presented in this publication are provided ‘as is’ and as such no warranties are guaranteed, offered, or implied. Neither the author nor the publisher shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information contained herein. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources.

The Logo Factory is a registered trademark of The Logo Factory Inc. All other logos and trademarks are the property of the original holders. Used with permission.

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The Logo Factory storage area. Whenever we create infographics and ebooks, we usually make them available for download from our blog. Trouble is, these posts have a way of disappearing into the recesses of our site and are sometimes difficult to find, or users may not notice they’re available at all. To that end, we’ve created this storage area for our free stuff – a warehouse – and a permanent location for our ebooks, infographics and Morgue Files.


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