 Clients, designers and site visitors often comment that many of the logos developed by The Logo Factory have a particular 'look' - a highly rendered style that is quite unique when compared to other logo design sites and firms. Probably true - a lot of the logos featured in our portfolio are illustrations by nature - influenced by the formal illustration background of TLF staffers, as well as the history of our studio. While illustrations used in logos are not for every business or venture, we've had a lot of requests for this kind of design since we opened our doors in 1996. Accordingly, we thought it would be fun to show you the stages that go into making a highly illustrative logo - anatomy of an illustrative design if you will - and to do so, we'd use the project for Comic Vine, a comic book website who as part of their client brief had requested an identity with a 'comic book vixen'. Like all illustrative logos, this project began the old-fashioned way - with, pencil, pen and paper. Rather than hurriedly jumping into desktop design software, our designers always begin a project like this by drawing a series of rough sketches and concepts which are then shown to the client.
Once we've captured the basic creative direction,  our designers then begin to fine-tune and formalize the drawings through another series of illustrations - each phase a little 'tighter' than the last, until we've arrived at acceptable concept.
After we've arrived at a preliminary concept that's getting 'close' to the desired result, these sketches are turned into digital artwork and rendered using vector based design software such as Adobe Illustrator. We can now begin to add colors and font treatments - all the various design elements that combine to make a memorable logo. In the case of Comic Vine, our illustrators added a comic-book hero styled font, designed to add a super hero flair that was suitable for a comic book store.
 Due to the amount of pre-production time required, illustrative logos are restricted to our professional logo design bundles (or higher). Illustrative is only one of of several logotypes, each having its own set of merits, advantages and disadvantages. Which is the best for your particular application? That depends on your business type, projected market segment and audience. The final logo for Comic Vine? You can see that below. As far as Comic Vine's reaction to their new logo? Here's what they had to say. " Speechless! Comic Vine the site is going to be rad, but the first thing I think all our start-up buddies are going to ask is..."who did that logo?". I may tweak the final colors  to match the overall site design, but this is perfect. We'll probably blog about our experience once the site is up (they did) - it will be a 100% positive review. Hugely impressed and grateful. Thanks!"
David Snider
CEO Comic Vine.
You can read about what people are saying about working with our professional logo design firm here. Read more about illustrative logos in our library.
Next: Illustration Examples 1
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