Copycats gallery

Providing design inspiration for our internet pals. Our competitors too

The logo design process is, by default, a search for an original logo – an identifying mark that is yours and yours alone. The Logo Factory® has been ‘tub-thumping’ that concept when we opened our company doors in 1996. Unfortunately, some other folks who have hung out shingles as logo designers, don’t practice what they (should) preach with an equal fervor. While finding inspiration from our website is one thing, something we encourage even, we regularly receive ‘rip reports‘ about other firms and websites copying logos and ‘borrowing’ our stuff. In fact, similarities between their stuff and ours can sometimes be down right eerie. And if these folks are this ahem, original in their own marketing efforts, how can anyone expect them to be original when it comes to yours? And oh yeah. We happen to have some pretty decent logo copyright information and logo trademarks resources that go a long way to explaining this kind of stuff.

Why all the copying?

There are many reasons why people are, ahm, inspired by others. Most of the time it has to do with money, or skill, or a combination thereof. When it’s about money, the website is generally trying to sell logo design services cheaper than their competitors. The budget on their cut-rate pricing doesn’t allow the services of a professional designer, so they, ahm. ‘borrow’ ideas from the pros to shave time and expense. Or the poor people who work ‘behind the scenes’ of these companies are a little ticked at getting paid peanuts for their work, and may get a little ‘over-zealous’ when hunting for logo design ideas around the Internet. And don’t get us started about the design inspiration we supply to folks entering logo design contests.

There’s other reasons too. In order to score well for logo design in the SEO department, many design firms have a ton of websites scattered about the Internet and these sites gobble up copy, text and logo design articles like there’s no tomorrow. Writing supposedly inspirational material takes know-how and time, so it’s always easier to cut and paste material from somewhere else. When it comes to blog content scraping, it helps if the material is search engine friendly too. Same goes for so-called logo templates – hard to crank out your own stuff at such a clip, all the while charging next to nothing.

Why Copycats?

So why Copycats? That’s easy. Over the years we’ve found tons of our material showing up on websites that to be charitable, and to put it mildly, we didn’t own. Some pretty subtle. Some so blatant as to be hilarious. At some point we grew tired of sending ‘Cease & Desist’ letters, so decided to feature some of this stuff in a series of Copycats Galleries which at the very least, are worth a few giggles. And a little bit of inspiration for not being a Copycat in the first place.

Enjoy.