While the main logo design for the Cinnamon Grove coffee shop is a four color process work, it was decided, in order to cut down on printing costs for their first brochure, to develop a two color spot color version (see our library for more information on four color and spot color reproduction and the various ramifications of each). This required simplifying the original mark into a black and brown design, with various tones of brown making up the delicate shading that made the original version so effective. This brochure design (which also doubled as the cafe's menu) was one of the first steps of their image makeover - the shop had been around for years and wanted to remarket themselves as a trendy destination for local clientele. You can read more about the Cinnamon Grove Coffee Shop & Cafe in our Daily Logo archives.