Eschewing a typical tanning salon design with palm trees, islands and sunsets, our designers focused on the factory aspect of the company name, incorporating a cog and an industrial building, done up in minimalist style.
Client:
The Tanning Factory
About:
Logo and stationery design project for a chain of tanning salons.
Project notes:
Rather than a typical tanning salon logo, The Tanning Factory wanted to play up the ‘Factory’ aspect of their company name trademark (we know what they mean). This industrial theme was to be portrayed through a ‘Gotham Cityesque’ (think Batman) linear Factory sitting on top of a gear icon. This was a look that could be transferred successfully to the clients letterhead, stationery, appointment cards and other marketing materials. The colors were critical, as these would end up as the interior of the company’s chain of tanning salon outlets. The linear treatment of the design would allow it to be used on storefront signage and lightboxes without too much grief.
Stationery design:
The industrial theme was of the logo was carried over to the stationery through minimalist imagery and a strong, linear layout. The Factory portion of the logo was used as an accent graphic on both the letterhead and business cards. As this was designed as a spot color logo, we were able to take advantage of screens and tones to add new design elements to the stationery presentation without incurring further printing expense.
Originally published on The Daily Logo: August 19, 2003.
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Tags: Iconic, Industrial, Spot color
[...] I’ve found that you get best results from images that are already included in the image search index, so I picked a logo that’s been in our portfolio in one way or another since 2003 – a design for The Tanning Factory: [...]