Main Steve Dahl radio show logo features a character study of the show personality. We also developed alternate, and simple versions, of the design for a variety for different uses
Client:
The Steve Dahl Radio Show
About:
Logo design for personality driven radio show (WCKG 105.9 FM)
Project notes:
The Steve Dahl show has been on the radio waves for 26 years, and appeals to both men and women in the 25 to 54 age demographic. Steve wanted a logo that fit into his radio show’s format – funny, irreverent, thought provoking – while utilizing the show’s best selling feature. Namely – the star himself.
Incorporating a character into a logo requires the skills of a seasoned designer. If the character sketch is not carefully done, the design can look A) amateur and ‘goofy’ or B) the logo may not even look like the person meant to be pictured. The Logo Factory used client supplied photo reference to work up character sketches which were then turned into a vector format based logo that was suitable for reproduction on all the planned media – hats, cups, t-shirts, sweaters as well as the standard stationery design material (business card, letterhead, etc). Like all our projects, the design for the radio show needed to be set-up as various formats, including four color print (CMYK), web color (RGB), black and white grayscale and linear (below).
The logo was made available in two versions – with the imposing figure, and without. Below – some initial concepts for the radio station logos using more traditional images and icons. The logo at left became the ‘set piece’ to which the Steve Dahl character was added, as well as the version used for more generic marketing purposes.
Originally published on The Daily Logo: November 22, 2004. Unlike our main logo design blog, new Daily Logos are NOT announced on our Twitter feed, but exclusively via our Facebook fan page. For more examples of our work, see our logo design portfolio.
No similar logos.
