Lighthouse logo for a real estate company employs an arguably cliche visual metaphor done up in a unique style
Client:
North Coast Realty Group
About:
Logo design for a realty group
This real estate logo uses not one, but two visual cliches. The first is the lighthouse element, a favorite visual metaphor for lots of business types. Supposed to represent a ‘guiding light’, lighthouse images are among the favorite representations used in logos for real estate companies and other financial companies, churches and community groups. In this real estate logo, our designers employed a woodcut styling to give an arguably cliched visual a unique approach. The second is the perennial ‘swoosh’, long targeted by designers as an overdone and overused visual element, but in this particular instance the swoosh adds a nice underline to the company name and binds the logo together. This design illustrates that logo rules are meant to be broken. Sometimes.
Similar logos:
Tags: lighthouse
