Designing a logo for a farm is one thing. Designing a logo for a farm that specializes in growing lettuce is another thing entirely.
Maunawili Greens Inc.
Logo design for an organic farm specializing in lettuce production.
This design was published on the original Daily Logo series back in the summer of 2007, but we thought it would be a good idea to take a another look at this unique work. A little about the client first – Maunawili Greens is a hydroponics farm growing specializing in growing ‘living’ lettuce and sprouts. When they first approached our studio, the client didn’t have any preconceived ideas about the direction they wanted their company logo to take, and were only ‘married’ to once basic logo design idea – the logo had to somehow tie into their product (lettuce and/or sprouts). Easier said than done. How does one go about creating a logo from a head of lettuce?!!
Certainly a daunting task, but we think we managed to pull it off. Not without a ton of preliminary sketches and doodles – breaking down the subject matter into a series of rudimentary shapes and icons. After burning up a few pages in our respective sketchbooks, our designers came up with a very graphic representation of lettuce – pictured in black and white like this:
While we’d certainly love to take credit for being ‘clever’ with the ’star’ in the middle of the icon, we can’t. That extra bit of design ‘goodness’ came about purely by accident during the logo design process. Once we had settled down on the graphic, we added color (see main graphic above). Naturally, we had to go with green, and used blends to give some depth and ‘heft’ to the design. For simpler applications, the black and white logo can be utilized in monochrome or even ‘tweaked’ into spot color.
Originally published on The Daily Logo: July 9, 2007.
No similar logos.