Simple wireframe globe and a monochromatic satellite are the focus of this logo for a professional surveying & planning company. Nice little 3D animation too.
Vargo Associates Planning & Surveying
The concept for this logo was simple. Rather than incorporating typical surveying tools and images, our designers focused on the hi-tech aspect of the company, particularly the GPS technology being employed. Creating a wireframe globe, and an extremely simple satellite graphic as a starting point, we were able to fit all the client’s textual requirements into the design, wrapping a rather long strapline around the globe.
Using various screens and tones of black, along with the hunter green color, meant that any stationery could be reproduced through economical spot color printing. As there were a number of business cards required, we set up the artwork in print-ready impositions (a portion shown above). As this logo was to be used in vinyl plotter-cut car graphics (below) we had to make sure that the vector files were set up appropriately.
The logo animation for this project meant creating a 3D version of the satellite that we could then ‘orbit’ around the globe. To accomplish this, we built a simple 3D polygon model, based on the original from the logo, in Swift 3D and rotated it around a sphere. The rotating globe is actually three frames moving back-and-forth that when animated give the appearance of a complete rotation. In order to bring in some of the text quickly, we used a one-frame motion blur that gives the appearance of speed that’s not possible using the standard ‘tweening’ function of Flash. Once assembled we ended up with a nice little looping animation that is very small in terms of file size. To view the Flash animation click on the icon below.
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