As more and more churches are embracing new media and social networks, they’re eschewing typical church logos for more contemporary brands. New Life Church logo and Flash animation is one such example
New Life Church
As more and more churches embrace modern marketing methods, they’re beginning to understand the importance of logos and branding. Such was the case for the New Life Community Church who hired us to develop their new logo, as well as a Flash animation that could be used on their website and when converted to video, presentations on and around the church grounds.
Rather than the typical church imagery – crosses, doves and mountains – New Life wanted a more iconic logo that would appeal to a younger market segment in their community. To that end, our designers developed a series of concepts bases on the ‘Lion of Zion‘ and pared the design down to a very simple graphic. Originally, we worked with an entire lion (main above) but eventually settled on a lion’s head and flame icon (below).
One of the most important things in developing Flash logo animations is to develop a concept for the movie before moving into using Flash. In the case of New Life, the client wanted the lion to roar, so we had to develop a new version of the logo in Illustrator – splitting the lion’s head into three parts; the top of its head, an articulated jaw and neck, as well as two different versions of the flame that we could animated using tweening and transparency.
The various components were then imported into Flash where they were assembled into a 20k animation that also featured a lion’s roar sound clip. Click on the Flash icon below to launch the movie. See here for more Flash ‘Logo Lick’ examples.
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- Tip of the hat to The Wizard of Oz