When designing logos for coffee shops, designers typically reach for the coffee cup graphic. That tired and true approach is fine and all, but a coffee cup isn’t always required. Case in point, this logo for The Fusion Cafe.
Client:
Fusion Cafe Coffee House
About:
Logo for coffee shop
Project notes:
There are loads of coffee shop logos that feature coffee cups, usually with ringlets of steam hovering over the rim, and while those types of designs are fine (and we’ve created a few ourselves), they’re not terribly unique. Of course you’re going to find coffee cups in a shop that sells coffee (that’s kinda the point), which makes them extremely obvious as well. Accordingly, and when it came to developing a logo for The Fusion Cafe, our designers tried to come up up something a little off the beaten track, toying with the idea of a coffee bean juggler, developed in a graphic, and linear style (detail below).
We also tried the incorporate a slight graphic notion for the idea of ‘fusion’, using a spiral graphic as the main logo background. We didn’t want to make too much out of this imagery – ‘fusion’ actually referred to a ‘fusion’ of Asian and American food items on Fusion’s menu, while the thrust of the logo was to emphasize premium coffee sales, their main business. The logo was created inside a circle in order to facilitate lightbox signs that hung above the coffee shop itself. The stationery design portion of the project resulted in this business card and letterhead design:
Originally published on The Daily Logo: March 25th, 2007.
Tags: Iconic, Spot color
