Simple text driven logo for Clockwork Logistics, a Cleveland based courier and shipping company features a rather dashing figure.
Client:
Clockwork Logistics Inc.
About:
Logo design project for a courier and shipping company. Design was to incorporate elements of speed and reliability.
Project notes:
When they submitted their original brief, Clockwork Logistics indicated that they required a design that was professional, indicated speed and yet was simple enough to place on the company’s fleet of trucks and vans. This put some restrictions on the aspect ratio of the logo (it needed to fit into a horizontal footprint in order to fit onto the side of vehicles). The logo also had to be technically simple – planned uses involved vinyl signs, a technique were the artwork is cut out of sheets of vinyl and more or less ‘stuck’ to the required surface.
Simple wireframe globe and a monochromatic satellite are the focus of this logo for a professional surveying & planning company. Nice little 3D animation too.
Client:
Vargo Associates Planning & Surveying
About:
Logo, stationery design & 3D Flash logo animation for surveying & planning company.
Project notes:
The concept for this logo was simple. Rather than incorporating typical surveying tools and images, our designers focused on the hi-tech aspect of the company, particularly the GPS technology being employed. Creating a wireframe globe, and an extremely simple satellite graphic as a starting point, we were able to fit all the client’s textual requirements into the design, wrapping a rather long strapline around the globe.
The More Than Coffee Lounge wanted people to feel at home in their coffee shop. And what better way to show that than a logo featuring a big comfy couch.
Client:
More Than Coffee! Lounge
About:
Logo design project for a dynamic coffee shop and lounge that also featured a deli counter and nightly entertainment.
Project notes:
The logo for More Than Coffee! was to portray the casual atmosphere of the establishment, without creating the appearance of a ‘cut rate’, order and dash, coffee bar or take out. Design is based on, and includes a thematic graphic of, the shop’s trademark couches. The font is a custom foundry script, which has been turned into an outline font, distorted and hand-kerned to further develop the unique theme of the More Than Coffee Lounge. This design was also the subject of a blog post that illustrates some of the risks of logo design contests.
A surfboard and a literal interpretation of tanning make up this logo for an upscale tanning salon. Nice little design for a summer’s day inspiration.
Client:
Surf City Tan
About:
A logo design project for Surf City Tan, an upscale tanning salon with planned demographic of the 18-35 market, but with room for many middle aged tanners as well.
Project notes:
The client was looking for “something fun, sexy, sharp but not a cartoon logo“. Also, the logo was to represent a ‘professional image’ not ‘a mom and pop type of store’. While the logo our designers came up with was mostly abstract, the tonal split in the central figure spelled out tanning in the clearest, and most literal way possible, and the surfboard (with accurate flourishes) clinched the rest of the theme. Not a bad way to represent your salon tanning services.
Originally published on The Daily Logo: September 22, 2006.
Designing a logo for a farm is one thing. Designing a logo for a farm that specializes in growing lettuce is another thing entirely.
Client:
Maunawili Greens Inc.
About:
Logo design for an organic farm specializing in lettuce production.
Project notes:
This design was published on the original Daily Logo series back in the summer of 2007, but we thought it would be a good idea to take a another look at this unique work. A little about the client first – Maunawili Greens is a hydroponics farm growing specializing in growing ‘living’ lettuce and sprouts. When they first approached our studio, the client didn’t have any preconceived ideas about the direction they wanted their company logo to take, and were only ‘married’ to once basic logo design idea – the logo had to somehow tie into their product (lettuce and/or sprouts). Easier said than done. How does one go about creating a logo from a head of lettuce?!!
A King Kong inspired logo for a web-based entertainment magazine, this design for Upbeat Online was developed almost 15 years ago by The Logo Factory. The big ape still kinda rocks.
Client:
Upbeat Online
About:
Logo design project for Upbeat Online, an online entertainment magazine and syndicated newsfeed.
Project notes:
Upbeat Online saw themselves as a fairly edgy online entertainment magazine so when they approached The Logo Factory® to design their logo back in 1997, they already had some fairly well-defined logo design ideas in mind. Namely a highly illustrative logo based on a Hollywood icon, the King Kong gorilla (though this brand was designed long before Peter Jackson‘s 2005 opus and was based on the original BW RKO Pictures‘ masterpiece) while eschewing a typical corporate logo treatment.
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This logo for Hoodywood, an R & B record label, features a tip of the hat to The Wizard of Oz with a liberal dash of 1970s funk & blues imagery.
Client:
Hoodywood Records
About:
Logo design and Flash animation project for an R & B record label. Hoodywood Records features a stable of up-and-coming rap and R & B artists, as well as established stars via their other labels. The client wanted the logo to be a ‘throwback to the 1970s, with a design ‘homage’ to such cultural icons as Shaft, The Mac, Super Fly, Foxy Brown, Willie Dynamite, Curtis Mayfield, Issac Hayes. Our designers where also asked to come up with a logo that featured a tip-of-the-hat to the fashion of the era – big afros, fur coats, etc.
Project notes:
Our designers envisioned Hoodywood as an actual city, fashioned after the Emerald City in The Wizard of Oz, and the ultimate destination of the soul singer featured in the main illustration. The logo was not only to be the main brand for the Hoodywood recording wing of the company, but was later to be reproduced on clothing and other promotional items (beauty shot below).
