Toy store logo

Izilla Toy Store logo.

Client: Izilla Toys
Design Category: Toy Store
About: A corporate logo design for Izilla Toys – an upscale toy store in Washington. Re-imagining of previous logo for store expansion and new locations..

Brief: Design for an upscale Seattle based toy store, this little fella was more of a re-imagining of Izilla Toy’s original dragon mascot, and was part of the store’s makeover and expansion. Our designers worked from the original character, adding more personality, coloring and varying line thicknesses (critical when working on any illustrative logo to avoid looking pre-fab). As Izilla Toys features “imaginative and non-violent” product lines, the dragon needed to be friendly, while still appealing to youngsters and their parents alike. The new logo is scheduled to be unveiled at the grand opening of the store’s new location and will be featured on signage and in-store marketing materials.

You can read more about Izilla Toys here. There’s a press release about the new store grand opening here. (Left) Client supplied photograph of poster announcing grand opening and the new logo. (Right) Character sketch of dragon mascot before going to render in Adobe Illustrator.

Logopalooza! 2011: Logo design demo reel

A sampling of design work from The Logo Factory®. 2 1/2 minute video features samples of logos and Flash animations. TLF produced soundtrack is also available as an MP3 download.
Watch now