Farm logo

Farm logos – Maunawili Greens Farm & Growers

Client: Maunawili Greens.
Design Category: Farm, Agriculture, Lettuce, .
About: Logo design for an organic farm specializing in lettuce production.

Logo Brief: This design has been posted on The Logo Factory home page for months now, but up until now has never been added to our portfolio or logo design galleries. Thought it would be a good idea to take a closer look at this unique work. A little about the client first – Maunawili Greens is a hydroponics farm growing specializing in growing ‘living’ lettuce and sprouts. When they first approached our studio, the client didn’t have any preconceived ideas about the direction they wanted their logo to take, and were only ‘married’ to once basic ‘logo design idea’ – the concept had to somehow tie into their product (lettuce and/or sprouts). Easier said than done. How does one go about creating a logo from a head of lettuce?!! A daunting task, but we think we managed to pull it off. Not without a ton of preliminary sketches and doodles – breaking down the subject matter into a series of rudimentary shapes and icons. After burning up a few pages in our respective sketchbooks, our designers came up with a very graphic representation of lettuce – pictured in black and white like this:

Farm Logo BW

While we’d certainly love to take credit for being ‘clever’ with the ’star’ in the middle of the icon, we can’t. That extra bit of design ‘goodness’ came about purely by accident. Once we had settled down on the graphic, we added color (see main graphic above). Naturally, we had to go with green, and used blends to give some depth and ‘heft’ to the design. For simpler applications, the black and white graphic can be utilized in monochrome or even spot color.

Logopalooza! 2011: Logo design demo reel

A sampling of design work from The Logo Factory®. 2 1/2 minute video features samples of logos and Flash animations. TLF produced soundtrack is also available as an MP3 download.
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