Clothing company logo

Logo Clothing – Hot Mom Clothes logos.

Client: Hot Mom.
Design Category: Clothing, Graphic, Linear
About: A logo design for Hot Mom Clothing – a brand of clothes manufactured designed and created for the ‘hot mom’ set.

Logo Brief: Hot Mom is an unorthodox logo clothing company founded by a couple residing in California. The couples’ original marketing plan was to retail their clothes and logo merchandise directly to the ‘hot mom’ crowd on beaches and boardwalks, but after encouraging initial success decided to branch out via an online retail outlet, and though distribution to ‘trendy’ clothing stores. While readying their website for launch, the owners realized that they needed a more professional brand, that while remaining ‘cheeky’ and ‘irreverent’ was more graphically sound for marketing and advertising. They didn’t want a typical clothing store logo, but more of an icon that encapsulated the image, and original concept, of the firm.

As the subject matter was a little risque, and ran the risk of alienating a decent chunk of the market, our designers worked up some silhouette figures and character studies. Through careful application of negative space, we were able to hint at the naughty bits, while still keeping the potentially hot-button logo safely in G-Rated territory. The logo was finished with a nice script font. on a hot pink color field for an added flourish. As the design needed to be adaptable for a wide range of uses, from T shirts to embroidery the overall artwork was kept nice and bold.

Logopalooza! 2011: Logo design demo reel

A sampling of design work from The Logo Factory®. 2 1/2 minute video features samples of logos and Flash animations. TLF produced soundtrack is also available as an MP3 download.
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