Car logos – A3 Car Club.
Client: A3 Car Club of America.
Design Category: Automotive, Car
About: Logo design for a car fan club – namely the Audi A3.
Logo Brief: The Audi TT Car Club of America wanted to get the jump on starting a fan club for Audi’s new A3, so they contracted TLF to design the emblem shown above. The client wanted something that was emblematic (is that even a word?) but without using the phrase Audi, or the famous Audi ‘rings’ – to avoid any potential trademark or copyright issues – and as the logo was to be featured on stickers and promo items, it was decided from the get-go to design the logo as a self-enclosed circle. The metallic coloring featured in the design was to compliment the symbol, already designed and in use, for their TT Car Club, as well as to fulfill one of the client’s original mandates – that the logo appear ‘flashy’ and “almost like a badge that you’d see on the hood of a car.
A sampling of design work from The Logo Factory®. 2 1/2 minute video features samples of logos and Flash animations. TLF produced soundtrack is also available as an MP3 download.