Boat Logos – Euro Yacht.
Client: Euro Yacht Boats.
Design Category: Boating
About: Logo design for Euro Yacht – European distributors for Sunseeker, Sealine and Fereti cabin cruisers and motor yachts. While many of our company identity projects lean towards the illustrative, sometimes a abstract and minimalist approach is what the doctor ordered.
Logo Brief: Simple logos are often the most effective. Case in point – the above design for Euro Yacht. The company wanted to upgrade their image (see changing your current logo design for more information) and turned to The Logo Factory for help. Rather than presenting our designers with preconceived ideas, the board of Euro Yacht gave us creative freedom and left the creative work up to TLF logo designers. As the company is the distributor for high-end boats and cruisers, predictable caveats applied (sleek, professional, upscale). At the end of the project our artists had created an extremely simple yet effective iconic logo. The graphic, while instantly recognizable, consists of only four graphic shapes. The forced perspective and wave graphics creates the impression of speed. This logo was selected to be featured in the upcoming Logo Lounge 4 book (to be published Spring 2008). Several of our designs are also featured in Logo Lounge 3.
A sampling of design work from The Logo Factory®. 2 1/2 minute video features samples of logos and Flash animations. TLF produced soundtrack is also available as an MP3 download.