Auction logo

Auction logos – My Auction Source.

Client: My Auction Source
Design Category: Online Auction Services
About: A corporate logo design for My Auction Source – a company that sells client’s items through online auctions such as Yahoo, MSN, ebay.

Logo Brief: Using an illustrative logo treatment as the theme of your business logo can be quite effective and can allow your brand to tell a story about your company, product or service. An illustrative logo, however, comes with a unique set of caveats that it usually requires a skilled designer to pull off. The design needs to be simple enough to reproduce well on a wide variety of media, yet elaborate enough so that it doesn’t run the risk of appearing like ‘clip art’. Such a logo can be terrifically unique and stand out dramatically in the crowded marketplace.

Such is the case with the My Auction Source logo featured above. The client always wanted a swinging auction gavel, using a computer monitor as a base, and it was decided early into the logo design process that a fully rendered version was the only way to go. Our designers created a simplified illustration, and combined it with a wide angle view to create visual impact. The red orbit, and blue shadow adds to the sense of movement. To complete the logo, a complementary italic font was selected.

Despite the apparent detail, this design can be reproduced as a two spot color logo. This makes traditional reproduction (letterheads and business cards) more economical than four color process reproduction. In other uses, the screens and tones make the logo appear as a full color version.

Logopalooza! 2011: Logo design demo reel

A sampling of design work from The Logo Factory®. 2 1/2 minute video features samples of logos and Flash animations. TLF produced soundtrack is also available as an MP3 download.
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