Our Brands

Internal branding & logo projects at the shop

It might be said that a logo design & branding company’s own brand is the true test of their capabilities. After all, there’ll never be more effort, more angst and more effort put into another. Here’s some of the internal brands we’ve developed for our own studio so you can judge for yourself.

PixelWürx New Media

Envisioned as a boutique version of The Logo Factory but focused on animation & web development PW has been an internal labor of love for a very long time. Take a look at the latest incarnation.


The Logo! Factor

This internal project started out as a way to help potential site visitors who had misspelled our web address. Wasn’t long before it took on a life of its own & became one of our more colorful brands.


Pixel & Vector

To illustrate our logo format guide, and rather than go with dry & technical, we decided to brand the entire shebang with a couple of lovable cartoon characters – a construction guy & his dog – Pixel & Vector.



To showcase our passion for logos, we created a brand around Logopalooza – cribbed from the indie music festival of the similar name. Like everything around our shop,it needed a logo, so we pushed the envelope a little..


Power Colors

In this increasingly visual world, a great color scheme is critical to the success of any branding efforts. How do we develop colors with sound theory & psychology? This color system, because we made it. The logo too, natch.


Logo Licks

When it came to branding our Flash animation services, we eschewed a gimmicky high-tech approach, taking a gimmicky retro approach instead. The creative brief on this project was simply – “like and ice cream cone.”


Logos in a Box

Back in 2000, nobody had even dreamed of stock logos, let alone selling them over the internet. That’s when we came up with Logos in a Box. Shortly thereafter, the hate mail started.


Logo Mechanics

We developed The Logo Mechanics as a brand to market our logo cleanup & repair services under. It’s gone through several minor changes since then, but the mechanic remains the same.


The Logo! Factor design blog

Our official blog is regularly updated with logo news, design tutorials, design advice and branding tips for startups and thoughts on logos. Check in once in a while or subscribe for the latest.

Everything you need to know about logos

From deciding if you actually need a logo in the first place, to deciding what type of design suits you best, to project tips and technical info, it's all here.

Get to know us better

Up-close and personal with the gang..

"Naturally, any project around our studio gets its own logo. Let's take a look at our favorite internal brands and some pet projects.." Our Brands

Walking the talk

“The small to medium sized business owner is spending their own money. They need to know how much that logo is going to run them, how much their stationery design costs or how long their brochure design is going to take...” Our Story

A history of The Logo Factory

"The first logo ever designed by The Logo Factory? That honor goes to the one created for the Burbank, California based Black Knight Drum Corp. This project led to the first online logo design studio." Our First Logo

The year was 1996..

Want to learn more about The Logo Factory? Find out what's happening at the shop with our latest news, announcements and updates.. Studio News

From our blog

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