Evolution

Why we changed our logo, our site and our corporate image

If you’ve been following our blog over the past few months, you’ll know that we’ve been planning a logo makeover and new brand roll out for The Logo Factory®. For those interested, we chronicled the development of our new logo starting here, continuing here, and then finishing up with the ‘final chapter’ here. Long and short of it – we’ve decided to lose the famous TLF house (even though it’s been with us for a while) and use a simple font-driven design and cog element for our logo (below right). It was a long and exhaustive process (as most logo redesigns usually are) and losing our famous TLF house was one of the more difficult creative decisions we’ve had to make (read the story of our house to see why).

Time for a website makeover

Once our new logo was developed, it was time to port the ‘look’ into a new website. About time too – our old site was built using HTML tables and it had become unfocused and difficult to navigate as features were bolted on to the existing infrastructure. Our logo design portfolio and design galleries had become long in the tooth too – the old version required a lot of HTML re-jigging to update anything, and we never seemed to have the time to keep things up to date.

Should also point out that if our previous website history is any indication, we were due a change, just because, well, we were due a change. And that’s why you’re looking at a brand new TLF website, complete with new features, functions and layout (we’re still getting everything up and running. Check out our news page for updates and bulletins on that).

Changes and things that remain the same

In terms of changes (beyond the obvious cosmetic ones) most of the site is now database driven which allows us to more easily update features that we have, and add new ones as we grow The Logo Factory into the years ahead. Despite all these changes, our main focus remains the same – top notch logo design – but our presentation will (hopefully) be more interactive with clients and site visitors. We’ll continue our theme of presenting as much logo design information and logo design help as you could ever need, enabling you to make an educated decision about branding your company, product or service, rather than dazzling you with come-hither pitches and promises that other online logo design companies tend to make. We’ve always concentrated on supplying our clients small studio service with reasonable pricing and top-notch design work. Despite our new ‘look’, we don’t see any reason to change that philosophy now.