Craigslist spec funnies, fast food logos, Ferrari loses barcode, Salvador Dali was a logo designer..
Someone over at Craigslist has a decent sense of humor regarding the ever-controversial topic of spec work. They’re holding a reverse spec work contest of sorts, looking for their new boss. Nominated for Best of Craigslist too. [Craiglist]
Apparently, exposure to fast-food restaurant logos makes your mind go faster. And makes you more impatient. At least that’s the conclusion of a University of Toronto study that compared the reactions to subjects who viewed monitors with the logos of fast food restuarants – McDonalds, Burger King, Wendy’s, etc – with those that were shown random colored shapes ans squiggles. When it came to performing some basic literacy and mechanical functions, participants who had been exposed to the fast food logos took less time to perform them. Using the data collected the people behind the study made this conclusion: “exposure to fast food and related symbols reinforces an emphasis on impatience and instant gratification and that fast food can have a far broader impact on individuals’ behaviors and choices than previously thought.” Don’t know about the exposure to fast food logos, but a Quarter Pounder with cheese doesn’t make me faster at anything. Except falling into the couch for nappie time. [Psychology Today]
From the Well, That Didn’t Take Long department: On Friday we told you about an arguably bit of cynical marketing by Team Ferrari and their main sponsor Marlboro (owned by Philip Morris International Inc.) that involved barcode artwork, seemingly designed to skirt European Union anti-smoking legislation. Looks like Ferrari have backed down, unveiling a new Formula One car at this weekend’s Spanish Grand Prix that was noticeably missing the controversial artwork. Ferrari said the decision was made “to modify the livery of the cars, starting with the Spanish Grand Prix in order to remove all speculation concerning the so-called barcode, which was never intended to be a reference to a tobacco brand.”
The decision to remove the barcode has raised doubts in some circles over the future of the partnership between Philip Morris and Ferrari, the only team in F1 still sponsored by a major tobacco company. For the time being, Philip Morris International claims it will remain a committed commercial supporter. [Wall Street Journal]
As we move into May, summer’s officially begun for a lot of college and university students. Among them is my daughter Amy, who’s taking a break from her journalism courses at Humber College for a couple of months. Naturally, she needs a summer job, and what better gig than helping dear old Dad around the shop, doing what she’s really awesome at, writing. Accordingly, Amy will be joining us at The Factor, assembling news and writing the occasional blog post. It’ll be nice to have someone who knows what they’re doing around here, rather than my bloated rambling blabbage, so I trust you’ll be kind when we officially introduce her in a day or two.
When we’re researching odd logo and design trivia for our ongoing So You Think You Know Logos? series, we occasionally run into some nifty little pearls about logos, their designers, or both. Case in point, this neat little post over at Print Mag, in which Steve Heller reveals that surrealist artist Salvador Dali also designed logos in his spare time. Apparently Dali created this design for Chupa Chups lollipops (right) back in 1969 and the mark’s been in use ever since.
I. Did. Not. Know. That. [Print]
Have an interesting blog piece, logo or ‘different’ take on the graphic design industry that might make interesting fodder for an upcoming Snippet feature? Feel free to drop us a line. You can also hit us up on Twitter.