Distressed vintage retro style logos are a pretty popular addition to your arsenal of branding & marketing tricks. Not for every application and certainly not suitable for every logo, but worthwhile if it’s a fit. Here’s one that was.
The Logo Studio, an upcoming pet project, will be a designer-centric site that will take you behind the scenes and offer up design, business and marketing tips. And like any project from our shop, this one needed a story-telling logo. This is that story.
Not all design projects end up as planned & some great logos happen quite by accident. In this case study, we take a look at how a logo that was supposed to feature cherry blossoms ended up combining The Washington Monument & jet planes to make a great brand for a law firm.
Case study on building a brand for jabber, an upcoming internal project. Visual step-by-step covers everything from coming up with a name (when almost everything is taken) and the logo design process with all the bumps, hiccups and missteps you usually don’t get to see.