So they’re promising you a free logo. Let’s ask ourselves a fairly straightforward question: is anyone going to pour their heart, soul and required time into the creation of your company brand logo, give you the end product, and all reproduction rights to said product for free?
Tragedy of the Commons is an economic theory that describes doing something that initially seems to your own benefit, but messes it up for everybody else, before eventually screwing it up for you too. Are design contests an example of this dilemma?
Some plain talk about protecting your brand assets
Copyright, trademark and your intellectual property rights can be confusing for anyone new to design, either as a designer or a client. A practical guide to who owns what, what you can protect, how you can protect it, and what to do when someone copies your logo.