We’re often asked by clients if we can supply them with fonts – either the typefaces used in logos or as complimentary fonts for brand collateral like business cards & brochures. Here’s why it doesn’t matter in logo design and we usually can’t do that for other things.
The Logo Studio, an upcoming pet project, will be a designer-centric site that will take you behind the scenes and offer up design, business and marketing tips. And like any project from our shop, this one needed a story-telling logo. This is that story.
Part 2: In this second installment of our our crash course in picking the best logo colors, we take a look at the psychology of color, what they mean and how to build your brand around the right one. We also delve into color pairing with various combinations based on solid color theory.
Part 1: When it comes to selecting a color for a logo, in fact an entire brand, there are many factors to consider. Let’s take a look at most of them, basic color theory and psychology, some pseudoscience and technical considerations. A crash course in picking the best logo colors.
Almost every logo will eventually end up on a background of some sort. Whether that background shows through a transparent design or it sits in a solid box comes down to format and how the logo is set up. We’ll also discuss doughnut holes.
It’s always nice to have a logo that looks “nice” but it’s stuff under the hood that makes it work. Often invisible to clients, unless they have the appropriate software, how a logo is setup is just as important as the design itself. How to prep digital assets for blade cutting with vinyl plotters.