The Logo Factory White


You’ve probably heard a lot about design crowdsourcing by now. Let’s take a partially impartial, less than unbiased look at this phenomenon..

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The Logo Factory White

Writing A Creative Brief

Writing a creative brief isn’t rocket science, but a little more complicated than “I’ll know it when I see it.” Here’s a practical approach..

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The Logo Factory White

Writing A Brand Style Guide

Brand style guides can be complex, but in reality you can create your own simple version for your own logo. Some tips..

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The Logo Factory White

What’s A Logo Worth?

Is having one designed an expense or an investment in your company’s future? Is it wise cutting corners on your brand identity?

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A Guide For Buyers & Clients

In the market for a new logo or brand? This section might be for you – a look at the online design industry, the pros and cons of design contests and everything in between. All put together with a trademark dash of snark & cynicism.

The Logo! Factor: Essays about design, the industry and things

The Logo! Factor

"Unlimited" Design Revisions

Alas, if something sounds too good to be true, it usually is. Case in point, the promise of “unlimited” logo revisions..

Ready-Made Logo Templates

Why would anyone want a ready-made logo that “looks just like theirs?” They probably shouldn’t, all things considered..

Logo Design Contests

Are logo design contests an effective way to brand a company or an exploitative process that’s a haven for copyright infringement?

Clip Art Logos

The term “clip-art” has nothing to do with how a logo looks but everything to do with how it’s used & ownership rights..

Creators, Makers & Generators

Logo creators, makers or generators. Doesn’t matter what you call ’em, they ain’t any good for designing logos..

25 Steps To A Great Logo

“From the field” advice on how to get the best logo possible for your product, brand or service. And what to avoid..

Truth About Crowdsourcing

You’ve probably heard the term by now. Let’s take a partially impartial, less than unbiased look at this design fad..

Are Free Logos Really Free?

If someone promises you free logos, they probably shouldn’t cost you anything. Trouble is, they usually do..

What's A Logo Worth?

That’s really the question isn’t it? It all depends on whether you view your new logos as an expense, or an investment..

The Logo! Factor blog for designers & clients
The Logo! Factor is the official design blog of The Logo Factory, offering features for business owners and designers alike. To receive notifications of new releases, subscribe to our Design Dispatches mailing list.


A free digital magazine about logos and design. Examples, case studies, news, trivia and more. No subscription required, just come and get it. Logopalooza! 4 currently shipping. L5 available May 6.

Everything you need to know about logos

From deciding if you actually need a logo in the first place, to deciding what type of design suits you best, to project tips and technical info, it's all here.

Currently hot on the blog

Must reads & interesting..
"What files do I give my printer? What formats do I use on a website? Without getting into too much detail, let's take a look at what goes where..." What Logo Files Go Where

Technical talk

“A few practical reasons why using a logo you found on the Internet for your own brand is a spectacularly bad idea....” Using a Logo from the Internet

Branding advice

"A practical look at using colors in your logo, matching it to your website, and why some colors you find on the Internet won’t print on your business card, letterhead or brochures.." Matching Colors for Print & Web

Branding advice

"Whenever you take delivery of your new business card and letterhead art from your designer, there will be a variety of files and formats. Let’s decipher some of the jargon and answer some common questions..." Guide to Letterhead & Business Card Files

Shop talk

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