Design Help Center

Technical talk.

A series of Design Help tips, suggestions & practical advice assembled by designers in our studio. For more recent help features check out the Design Tutorials category on our blog.

Black & White Vector Logos

Grayscale & linear

Black & white grayscale logos (halftones.)

A black and white grayscale (also known as halftone) image of your logo (below right) is a version that is consists of screens and tonal ranges which are made up from varying sizes of black dots. In practical terms you can think of newspaper photographs where, due to the relatively low resolution of the printing, the dots are visible. When creating a grayscale version of your logo, it’s often not a matter of changing the colors to black & white by using a ‘save as’ feature of whatever desktop design software we’re using.


Often, colors lose their contrast when automatically converted to black & white and the tonal range that was so apparent in the color version is lost. In many cases, our designers will have to create separate black & white files, adjusting the tonal quality of different areas of the logo for maximum impact. This is only practical if we have access to a vector version of the image that we’re converting. Many pixel based logo versions created by ‘paint programs’ (Adobe Photoshop for example) allow us to adjust the contrast of an image, but these changes are usually ‘global’ (the entire image changes) rather than ‘local’ (specified areas of the image) that are available with vectors.

Black & white logo resolution and scalability.

Print resolution issues with black & white images are identical to those of spot color and four color logo design artwork. If we have a vector version of your logo, we can scale up or down without any concerns. If not, the usable image will pixelate on a screen and appear ‘fuzzy’ in print.

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Logo Design Help Center

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"Having a vector version of your logo is an absolute must, but what if you only have a small, bitmap version? Just run it through Adobe Illustrator’s “image trace” right? Maybe. Maybe not.." Converting a logo to vector

Working with bitmaps

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