Design Help Center

Technical talk.

A series of Design Help tips, suggestions & practical advice assembled by designers in our studio. For more recent help features check out the Design Tutorials category on our blog.

Black & White Vector Logos

Grayscale & linear

Black & white grayscale logos (halftones.)

A black and white grayscale (also known as halftone) image of your logo (below right) is a version that is consists of screens and tonal ranges which are made up from varying sizes of black dots. In practical terms you can think of newspaper photographs where, due to the relatively low resolution of the printing, the dots are visible. When creating a grayscale version of your logo, it’s often not a matter of changing the colors to black & white by using a ‘save as’ feature of whatever desktop design software we’re using.

loco-lobos-color-black-whiteLG

Often, colors lose their contrast when automatically converted to black & white and the tonal range that was so apparent in the color version is lost. In many cases, our designers will have to create separate black & white files, adjusting the tonal quality of different areas of the logo for maximum impact. This is only practical if we have access to a vector version of the image that we’re converting. Many pixel based logo versions created by ‘paint programs’ (Adobe Photoshop for example) allow us to adjust the contrast of an image, but these changes are usually ‘global’ (the entire image changes) rather than ‘local’ (specified areas of the image) that are available with vectors.

Black & white logo resolution and scalability.

Print resolution issues with black & white images are identical to those of spot color and four color logo design artwork. If we have a vector version of your logo, we can scale up or down without any concerns. If not, the usable image will pixelate on a screen and appear ‘fuzzy’ in print.

The Logo! Factor blog for designers & clients
The Logo! Factor is the official design blog of The Logo Factory, offering features for business owners and designers alike. To receive notifications of new releases, subscribe to our Design Dispatches mailing list.

Logo Design Help Center

A collection of helpful and informative tutorials for designers, do-it-yourselfers and anyone interested in branding their company.

Logopalooza!

A free digital magazine about logos and design. Examples, case studies, news, trivia and more. No subscription required, just come and get it. Logopalooza! 4 currently shipping. L5 available May 6.

Featured

Learn more about logos, design & branding:

"A complete soups-to-nuts logo design how-to from our archives. Everything you need to know about starting and finishing a logo design project – from selecting the type of logo for your market, to selecting typography, colors & taglines, it’s all here.." Logo Design Road Maps

Building a logo step-by-step

"The difference between rasterization and vectorization, Why rasterizing a logo image is a snap and with few exceptions, vectorizing one isn’t..." Rasterizing vs. Vectorizing

Changing logo file formats

"Having a vector version of your logo is an absolute must, but what if you only have a small, bitmap version? Just run it through Adobe Illustrator’s “image trace” right? Maybe. Maybe not.." Converting a logo to vector

Working with bitmaps

Want to get started on your new logo?

Submit your project online – our designers are ready to help!

Order Now