You’ll often hear branding wonks refer to style guides as if they’re some sort of magic formula, known only to practitioners of marketing dark arts. They can be complex, but in reality you can create your own simple version for your logo. Here’s some tips.
A logo is more than a pretty picture but the visual cornerstone of your brand that has to be seen, and seen often, in many places. A look at the configurations, setups and design variations you’ll eventually need to make your logo work wherever it has to.
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