Logo, brochure & magazine ad design project

When developing a logo for Goblin Offroad, the company name demanded that we design a 'goblin' character (while being ever watchful of coming too close to the Spiderman character of the same name). Like all illustrative logos, this project began with a series of sketches and doodles as our designers tried to hone in on direction for the character.

Once the black and white version of the logo is "nailed down" we can add color. With the client's approval, we developed the logo in full CMYK color for maximum impact.

As part of this branding project designers at The Logo Factory also created a series of brochures and magazine ad (below) using client supplied photography and a few lines of copy. We only had a few days to complete the work, in two different sizes, due to a tight deadline for two popular off-road racing magazines.

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