Logo, presentation folder & stationery design project

For the Bryan Jimenez Racing Team logo, our designers began sketching rough concepts and ideas the old-fashioned way - with pencil and paper - trying to boil the team, the sport and the personality of the driver into a few simple shapes. Once we had settled on the type of icon the client wanted, we rendered a selection of the icons into vector art from which we narrowed choices to the desired version..

The presentation folder designs on this page are set up as spot color work and use standard off-the-shelf die lines, readily available at any printer who prints presentation folders. The artwork bleeds, so the design needs to be printed on an over-sized sheet adding to the overall production costs (something we discuss with clients beforehand).

When developing a general-purpose presentation folder, the key to the success of the project is that the folder works well with the overall 'look and feel' of the company. Below is the folder alongside the stationery design, also developed by The Logo Factory.

Want to learn more about presentation folder design or stationery design?